Recently, the Korean boom is happening not only in Japan but also in Asia.
Unlike when Winter Sonata became popular among housewives, the recent boom has also attracted middle and high school youth.
Why are Korean dramas so successful in each country?
Why did the Korean drama succeed?
It is said that one of the reasons for the success of Korean dramas is the unreality and dramaticness that Japanese dramas do not have. It’s not as flashy as Hollywood, but it’s not as docile and sober as Japanese video works, which may have fascinated viewers.
Cooperation with K-POP
Cooperation with K-POP is also one of the reasons for success.
Even before the Korean drama became popular, Korean pop artists were successful in Asia. By appointing them as the leading role, the young people in the fan base could have become fans of the drama.
